In my mind, a micro business is one with five or fewer staff. Often they are operating with only two people – the original founders. Owners of micro businesses have a particular set of challenges which, if not handled properly,…
Month: October 2013
Networking isn’t selling
Successful networking comes from holding conversations with people in which they are your primary focus of attention. Networking events are a great forum for meeting new people and making new connections. For them to bear fruit, your new connections need…
Posted in Lead Generation
Networking and Lead Generation
This has become a bit of a hobby-horse of mine after attending numerous networking events and being on the receiving end of countless sales pitches. I have been networking for over 10 years and along the way the experience has…
Posted in Lead Generation
Do leaflet drops still work?
There was a time, about 10 years ago, when small businesses used leaflets as one of their primary marketing tools. Leaflets would fall out of local newspapers and magazines. Leaflets would be given out in the street and pushed through…
Posted in Marketing
Lead Generation in niche markets
Small business owners know they can’t sell to everyone and must focus on one or more niche markets in which they will have the most success. Most owners should know and be able to define the niche markets in which…
Posted in Lead Generation
Lack of differentiation is a widespread problem
Given the difficult trading conditions facing most small businesses it is surprising that so few manage to differentiate themselves from their competitors. If you run a small business and have developed one or more meaningful points of difference, you are…
Posted in Differentiation
Awareness Marketing is a waste of time
There must be increased optimism among small business owners in the UK as I have noticed a growth in the number of business owners looking to increase their marketing expenditure. Naturally, they want to capture additional orders. They want to…
Posted in Marketing