Year: 2012

The buying and selling of services is hard

It is widely accepted that selling services is generally more difficult than selling products.  With a service, there is nothing for the prospect to see or touch to give reassurance that it will do what the seller claims.    Your prospects

Posted in Sales / Business Growth

Arrange positive initial prospect meetings

In many businesses, the first step towards making a sale is to meet with a prospect for the first time.  Initial meetings arranged by telephone cold-calls are very different to those set up using alternative prospecting techniques- ones which allow

Posted in Lead Generation

New featured book and articles for small business owners

We are gradually adding material to our website, mostly in the form of articles and we will be featuring a new book specifically targeted towards small business owners every month.  This month’s book explores some of the alternatives open to small

Posted in General

Welcome to Sales Made Easy

Our website is still being developed and additional content will be added over the next few days.  Our aim is to develop a repository of valuable information to help small business owners succeed in marketing and selling their products and

Posted in General