Category: Marketing

Tips for getting press coverage

By far the best way to get press coverage is to provide journalists with materials they can use.  This seems a simple enough plan, but it is one that is tricky to implement well.  You have to become very good

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Marketing through articles

Articles are relatively easy to produce and can have a huge positive impact on your visibility within your marketplace.  An article will typically be around 700-800 words in length, although some people will write longer articles, some up to 1200

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Marketing for micro businesses

In my mind, a micro business is one with five or fewer staff.  Often they are operating with only two people – the original founders.  Owners of micro businesses have a particular set of challenges which, if not handled properly,

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Do leaflet drops still work?

There was a time, about 10 years ago, when small businesses used leaflets as one of their primary marketing tools.  Leaflets would fall out of local newspapers and magazines.  Leaflets would be given out in the street and pushed through

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Awareness Marketing is a waste of time

There must be increased optimism among small business owners in the UK as I have noticed a growth in the number of business owners looking to increase their marketing expenditure.  Naturally, they want to capture additional orders.  They want to

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Watch your deliveries

I am noticing a change in the importance of delivery, especially for small businesses with Internet-based sales activity, ranging from small eBay sellers to larger consumer product suppliers.  How you structure your deliveries can give you a marketing edge over

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Reward Loyalty

Do you share this frustration?  You have been buying regularly from a supplier and you are reasonably happy with the prices you pay.  You then spot their latest advertisements and promotions offering the exact same items to new clients –

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Lead Generation is the key to successful sales

Of all the aspects of running a small business, the most important is that of lead generation.  There are plenty of other important processes but by far the most important is lead generation.  Without a steady flow of sales leads,

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Is social media important or just hype?

Ask small business owners about the value to their business of social media and you will get a wide range of responses.  Some owners are completely committed to social media and use it to generate sales opportunities, engage with their

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